Remembering Marshall McLuhan

Woody Allen’s 1977 film Annie Hall comes particularly to mind today, the 100th birthday of Marshall McLuhan.

In a tedious movie lineup, Woody’s character, Alvy Singer, finally has enough of the pretentious pronouncements of the loud patron behind him, a man trying too hard to impress his date.

When Alvy finally can no longer control his distress at the man’s verbiage, his adversary haughtily announces that he is a professor at NYU, where he teaches a course on McLuhan. Alvy’s response is to reach out of the frame and produce the real Marshall McLuhan, who famously tells the educated twit, “You know nothing of my work!”

It’s one of the funniest moments in film (you can watch it here), and it’s worth remembering fondly today.